The idea was simple: raise funds for the Al-Huda Bakery in Syria by selling a box of the finest medjoul dates for £10 during Ramadan. Each box sold raised funds for fifty loaves of bread for a Syrian family. In the first year of the project, 100,000 loaves of bread were distributed, and in 2016 a phenomenal 3.5 million loaves of bread were produced as a result of this initiative.
For Ramadan 2017, Palestine was added with a beautifully designed box in Palestinian colours being sold as the perfect gift nationwide. This project was aimed at helping support SKT Welfare’s water desalination plant in Palestine, with each box of dates sold enabling a Palestinian family to receive 500 litres of water. In 2017, the Date Project was able to provide 3 million loaves of bread in Syria as well as 22.5 million litres of fresh drinking water in Palestine.